How independent brands can use Meet Your Wardrobe as part of their post-purchase customer sustainability journey.

Brands are currently facing a multi-faceted challenge…

 

+ Their business models are centred around selling new items to their customers. This regardless of their sustainability credentials created an excess consumption loop, when new items are constantly getting created.

 

+ To add to this, the current economic environment means that customers are buying less from them, or they need to cut their margins.

 

+ Plus, the customers making purchases, they are not maximising the utilisation of what they’re buying from them.

 

Meet your wardrobe has tools available to help the brand in each of these particular areas via brand business model adjustment and customer engagement. 

 

How? Every time a person buys or rents a product on MYW, if that product is associated with a verified brand on the platform, we share 20% of our commission with that brand (up to 40% if you’re on Revstance).

 

It is really as simple as that.

 

By just introducing your customers to MYW you can start being part of future revenue streams if they ever decide to sell/rent your item on MYW.

 

So many people buy and rent used fashion, but the brands are cut out of future revenue. This doesn’t need to be the case, on our platform, the brands benefit too.

 

All a brand needs to do is register on our platform as a brand (link below):

 

 

Register a brand on Meet Your Wardrobe

How a brand can get its customers involved?

 

Every time a person buys anything from the brand they can tell their customers about MYW. This can be via the receipt, or post-purchase email mentioning that the MYW Wardrobe Tracking functionality can be used by them to track how they use what they wear. Plus if they ever decide to sell or rent their products, they can easily create their own eCommerce page on MYW and sell directly. That this will have the added benefit of continuing to support the brand even after the original purchase.

 

Now a brand’s customer has the tools they need both to be more sustainable and support the brand they love.

 

They can have an eCommerce experience as shown in the link below:

 

 

And become more sustainable by making more conscious choices as shown in the link below: